Four Star Freightliner Attends 2026 ATD Show
A team from Four Star Freightliner, led by Dealer Principal Jerry Kocan, attended the 2026 ATD Show (American Truck Dealers Show) February 3–5 at the Wynn Las Vegas. The annual event brought together heavy-duty truck dealers, industry leaders, and innovators from across the country for education, collaboration, and forward-focused discussions.
Learning, Networking, and Industry Insight
The ATD Show delivers a comprehensive program of emerging trends, innovative products, and best practices designed to support every area of truck dealership operations. For Four Star Freightliner, attending ATD is a key part of staying ahead in a rapidly evolving commercial truck industry.
Our team participated in Make Meetings with fellow Freightliner and Western Star dealers, educational workshops, and networking sessions focused on dealership growth, digital transformation, and long-term planning.
Four Star Freightliner Attendees
- Jerry Kocan, Dealer Principal
- Samantha Kocan, Business Development & Research Specialist
- David Turner, Sales Director
- Scott Dixon, Regional Director
- Sam McLaughlin Leasing Manager
- Scott Coleson, VP of Finance / COO
- Truman Ingram, New Truck & GUR Sales Manager
- Amanda Granger, Marketing & Communications Manager
Connection Hub and Educational Workshops
The ATD Connection Hub served as the central gathering space for networking with peers, partners, and sponsors while exploring new technologies and participating in Truck Talk discussions.
Workshop topics addressed critical issues facing today’s truck dealers, including:
- Planning for the future of truck dealerships
- Navigating digital transformation
- Leveraging technology to improve performance
Investing in the Future of Truck Dealerships
ATD also introduced ATD Emerging Leaders (formerly ATD NextGen), reinforcing its commitment to developing future dealership leaders at every stage of their careers, an initiative that closely aligns with Four Star Freightliner’s values.
Moving Forward
The insights and connections gained at the 2026 ATD Show will help Four Star Freightliner continue to grow, innovate, and deliver exceptional service. By staying engaged with industry education and leadership opportunities, we remain committed to building a stronger dealership and a stronger truck industry.
We look forward to applying what we learned and continuing to invest in the future of Freightliner and Western Star dealerships.